Marketing & Behaviour Change Communication ( BCC)Initiatives

Communication and BCC strategy :

Promoting services to the customers as well as creating awareness among the communities is a core consideration for Marie Stopes Bangladesh (MSB). MSB implements an innovative strategy by further developing information, education and communication initiatives specifically aimed at our various target groups. We have not only increased awareness of reproductive health in the community but also increased the demand for services. MSB approaches its clients through two pronged strategies: (1) direct marketing by the clinic team and (2) marketing through mass media: electronic media, printing media etc.

Following are some of the major marketing and communication means:

• Displaying bill boards for different clinics displayed in the clinic catchment area;
• Distributing calendars, diaries and other promotional materials (posters, leaflets, booklets, brochures, stickers) to the stakeholders
• Airing TV spots on Reproductive Health issues on different TV channels
• Airing radio spots on Safe Motherhood & Reproductive Services and broadcasting Radio Dramas
• Organizing forum theatre performances, film shows and discussion meetings in the community
• Engaging Volunteers who play a key role in marketing the slum mini clinics and reaching the homeless population
• Holding group and one-to-one discussions and making door-to-door visits
• Observing different national and international days and participating in different fairs in collaboration with GoB and other stakeholders.